Zoya Jem is a chameleon - in the bottle a deep gemstone plum color with lots of sparkle and some gold flash. On the nails in bright light it takes on a sparkly reddish eggplant color. In low light appears more brown - almost a raisin.
My bottle was a little on the thick side; which I think is why I had some issues with drag. This polish is extremely well pigmented and you can get away with one coat (I did two just for density) but it doesn't like to be overworked, so load up your brush and keep your strokes to a minimum. It dries fast to a glossy finish, but I used Revlon Quick Dry just for some added shine and protection.
It's a lovely vampy fall shade. I had a bit of a mishap with my index finger and dinged it a little on the side. As it was getting too late to redo the entire nail, I just thinned out the bump with a little acetone and reapplied. I did end up with a little imperfection on the tip of the nail, tho it's not visible to the untrained eye :)
How freaking GORGEOUS is THAT?!?!? OMG it's EYEGASM in a BOTTLE! Pic spam coming up!